Imagine opening a new business office in a posh location. You decorate the office, set up equipment and wait for customers to come.
But, not a single customer comes.
You wait for 1 day, 2 days, 3 days…
A week passes; only 3 people come to your office and even they don’t hire you.
So you look for some way to fix this. You search for a consultant who can help you. You find a good one and hire them. They visit your office the next day and after 2-3 days of discussions, they are ready with a bold plan.
“Let’s redesign the office! That will help you get new customers.”, they say.
“That’s not how business works!”, that’s what you are saying right now, right? That is my point here.
This is no way to do business. But this is how a lot of WordPress redesigns end up happening.
You may decided to get a new theme for a multitude of reasons. But most of them don’t warrant a redesign.
What Questions Do You Need To Answer Before Going For A New Theme?
Why do you want the new design?
What is the number 1 reason that makes you think that you need a new theme? Does your blog not look as good as your competition? Or is there a new design trend that’s getting very popular?
Sometimes you may decide to get a redesign for reasons like less conversion, less shares or less subscribers.
These alone are not sufficient reasons to change the design of a complete website. You can solve these issues in other ways.
Is it possible to do the changes without going for a new theme?
Now that you know why you want the new design, it is a good idea to look for possible alternatives.
For example, if you want more subscribers, it may be a good idea to try a new landing page or a pop-up. If your blog looks dated, just a little bit of shuffling the elements around may help.
If you are not getting enough shares, trying a new strategy to get shares can help.
When is it a good time to get a new theme?
If you still decided to go ahead with the change, one last thing you need to consider is the day you last changed your website theme.
If it was less than 2 years ago, it may be too early to go for a brand new design.
3–4 years after previous theme change is a good time. In this much time, there’s usually a new trend in web design.
Where to find good themes?
WordPress themes are dime a dozen and there are a lot of theme shops out there. If you have to pick a theme today, you need to look for a few essential things:
- Responsive: Being responsive or “mobile responsive” means that your theme will fit common screen sizes from phones to large desktops.
- SEO Optimisation: SEO is an important factor if you are looking to get search engine traffic and a theme that is SEO optimised is definitely nice to have.
- Lightweight: When you check out a theme, it is tempting to go for one with the most features. This will cause issues later as such themes are usually not good when it comes to performance. It is best to pick up a specialised, lightweight theme.
I recommend two theme shops, StudioPress and Elegant Themes. They have reasonably priced themes that are well optimised:
- StudioPress: StudioPress makes Genesis Framework, which I use in most of my projects. It is optmized for performance, SEO and is responsive out of the box.
- Elegant Themes: Elegant Themes provide inexpensive themes that are easy to customize. The best thing about their themes is that you don’t have to pay a lot for professional design.
Final Step: How to change the theme
WordPress has made it straightforward to change the themes. Gone are the days when you had to worry about losing widgets and sidebars. You can just upload your new theme, activate it, apply settings and go back to managing your business.
If you are a busy business owner who does not have time for all the nuances of switching and customising themes, check out our WordPress Design and Customisation Services. We can custmoize your theme to your liking or even build a new one from ground up!