Rome was not built in a day
Pardon the cliched quote but it perfectly demonstrates how most of the important things are a result of gradual change. Rome took centuries to build. There was one improvement after other that led to the great city it is. Your website is just like Rome. It needs to be gradually improved.
You can’t just abandon your WordPress site and then do a big makeover some day. You have to gradually keep changing and make small improvements.
This week, you should be making these three little improvements to improve your WordPress website. These will not only make your it better and faster but also help in getting more traffic.
Make Your Blog AMP Enabled
Have you heard about AMP? It is a project by Google that is aimed at making web pages super fast. And with AMP, you can also get a prominent placement on Google’s search result page (for news or recipes) or a special indicator in front of your search results indicating that a page is AMP enabled. Here is Google showing AMP icon in front of a post from our blog:
There are some disadvantages of AMP though.
Second, it may be hard for visitors to switch to non AMP version of your site.
Overall, if your main goal is to reach as many people as possible, you should consider AMP. For WordPress, you just need to install the official AMP plugin and you should be good to go. For customization, get in touch with us.
Major web giants (including Google) have been pushing HTTPS standard as default recently. HTTPS does not change anything, it just signals that communication between a visitor’s browser and your server is secure.
Google has decided to emphasize it as a ranking factor and has officially said that you will get a small ranking boost if you use HTTPS.
Many hosts are offering free certificates these days with Let’s Encrypt. Check out our recommended hosts, both offer Let’s Encrypt certificates for free.
Otherwise, you can use CloudFlare to get a free certificate. You can also get a dedicated SSL certificate and install on your server, though that may be a bit tricky.
Run a Speed Test, Move to a Better Host
Now this may sound a bit drastic but hang on for a second. There’s a famous rule called 80:20. It states that 20% of the effort results in 80% of the improvement and rest 20% needs 80% effort.
Nothing can be more true when it comes to hosting. I have seen clients going with a random, non specialized host and then spending a lot of time and money on performance. The truth is that none of that will cause much improvements. Caching, CDN and all other improvements only account for the last 20%. If you server is slow, that will be the biggest performance bottleneck.
You can start by running a performance test on GT Metrix (which is a great free tool with comprehensive reports) and then see what the issues are. Most of them can be fixed in 15-20 minutes. If you’re stuck anywhere, just get in touch and we can fix them for you.
If you think your host is slow, consider moving to a dedicated host. Some of them will do migration for free.
Just do these three things and your blog will be better by end of the week.
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